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Effective Real Estate Marketing Strategies for 2008

By Upendra Mishra


(Mr. Mishra is managing partner of The Mishra Group, Inc., an intelligent choice of real estate CEOs, CFOs and marketing and business development professionals for investor and marketing communications. He can be reached at


Before you realize it, the 2008 marketing season will be in full swing. September through mid-November is the most critical period in the world of marketing. Before you get back into the post-Labor Day marketing and business development bustle, ask yourself: "Am I ready for the 2008 marketing season?" The best way to describe marketing is to educate your target audience about your products and services. Why should they buy from you and not from your competition? Everything you do to achieve these goals is marketing.

Sub Featured
Diversified Project Management Hires Michael Menadue as Project Executive

NEWTON, Mass.- Diversified Project Management, Inc., (DPM), a Newton, Mass.-based construction management, facilities and move-planning firm, announced that Mike Menadue  has joined DPM as a Project Executive . “Mike is a great addition to our growing staff,” said Bob Keeley, President of Diversified Project Management.

Grubb & Ellis Assists Wolfe Laboratories in Relocation to Coolidge Avenue, Watertown, MA
WATERTOWN, Mass. --Wolfe Laboratories Inc. (WLI), a biopharmaceutical research and development services corporation, announced that the company is moving its corporate headquarters to a larger facility to accommodate its rapid growth. The new location is 134 Coolidge Avenue in Watertown, Mass.

Hebrew SeniorLife Announces Suffolk as Construction Manager for NewBridge on the Charles
BOSTON– Hebrew SeniorLife recently announced that Suffolk Construction was chosen as the construction manager for its 162-acre intergenerational senior living campus, NewBridge on the Charles, being developed in Dedham, Massachusetts.

HFF Arranges $67 Million Construction Loan for Channel Center Redevelopment in the South Boston Waterfront District
BOSTON – The Boston office of HFF (Holliday Fenoglio Fowler, L.P.) has arranged a $67 million construction loan for Channel Center, a mixed-use redevelopment project in the South Boston Waterfront District. HFF director Anthony Cutone worked on behalf of Channel Center Holdings VAF, LLC to secure the loan through Apollo Real Estate Finance Corporation.

NAI Hunneman Commercial Brokers Sale of a Four-Building Mixed-Use Portfolio in Boston's Back Bay for $17.45 Million

BOSTON --NAI Hunneman Commercial, a leading provider of commercial real estate services to corporations, institutions and the private market, today announced that it has brokered the sale of a four-building mixed-use portfolio in Boston's posh Back Bay district for $17.45 million.

PRTM Signs Full Floor, Lead Tenant at Boston Properties’ 77 CityPoint in Waltham

WALTHAM, Mass. - Boston Properties announced that global management consulting firm PRTM has signed a lease for 36,174 square feet at the Company’s 77 CityPoint office building, currently under construction in their new CityPoint development on Route 128. 

STAG Capital Acquires 149,657 SF Facility in Farmington, NY

BOSTON—STAG Capital Partners, a real estate firm that proactively acquires and manages single tenant, netleased properties throughout the United States, announced that it has purchased a 149,657 square foot warehouse and distribution facility in Farmington, New York.

Tepha, Inc. Relocates Company Headquarters to One Ledgemont Center, 99 Hayden Avenue in Lexington, Mass.

LEXINGTON, Mass.--: DTZ FHO Partners, a leader in the commercial real estate advisory services field, announced that Tepha, Inc. has moved into 20,000 square feet of research and office space for their new corporate headquarters at One Ledgemont Center, Lexington.

The Codman Company Brokers 5,666 SF Lease at 2 Faneuil Hall in Boston

BOSTON--The Codman Company, a full-service commercial real estate services firm, announced that it has brokered a new 5,666-square-foot office lease at 2 Faneuil Hall in Boston. Brad Bevis, an associate with the Codman Company, represented the tenant, Mercatus LLC, a private equity investing and strategy consulting firm.

The Stubblebine Company Leases and Sells 34,000 SF in Woburn, Mass.

WOBURN, Mass.--The Stubblebine Company has leased and sold 34,000 s.f. of space at 5 Crescent Street, Woburn.  The existing 32,000 s.f. building has undergone significant renovation to accommodate the public at Woburn’s only indoor paint ball facility. 

Westport Point Capital Acquires Two Oliver Street at Liberty Square in Boston for $61.5 Million

BOSTON– Boston-based Westport Point Capital, LLC, a private partnership, has acquired Two Oliver Street at Liberty Square in Boston. The urban mid-rise tower comprised of 221,000 square feet of prime office and retail space was sold by JER Partners to Westport Point Capital for $61.5 million.

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